60 Linkedin Expert Tough Talk – How to Customise Your LinkedIn Business Page

May 7, 2015 |  by  |  60 Seconds, Linkedin Blog

LIN tough talk black

The benefits of a well-oiled LinkedIn business page include engaging followers with company news, updates, events and relevant content. There’s also the improved search engine rankings as LinkedIn pages often perform well in company searches.  And let’s not forget the lead generation opportunities from your content marketing strategy. Showcase what your business has to offer.

Smart marketers who build out their products and services page tend to attract twice as many company followers than those who don’t. Use this page to tell members what you do best and give them compelling reasons to follow you.

Remember that you can link to just about anything from your business page, including your latest and greatest; case studies or how-to content. You’ll best attract customers when you turn your products, services, or anything else relevant to your business into focal points.

 

Tough Talk:

With LinkedIn company pages, you can now like and share content as a company. Before, you could only do so as an individual. This is a big change, so use it to engage other members.

 

 

Top LinkedIn Tip:

Your business page administrators can like and respond to member comments that are made in response to something you post on your business page. Consider sharing your customers’ and prospects’ content, from their corporate blogs, product updates and company posts, to get these kinds of interactions going. And don’t forget content from their employees – you’ll develop trust with buyers while developing a more professional corporate brand identity.

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Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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