6 Sales & Marketing Training Online Tips For Solicitors

September 3, 2013 |  by  |  Linkedin Blog

Local solicitors and law firms are in the fast lane ignoring every imaginable speed limit, in the race to join the business growth industry of solicitors online.

The finish line is uncluttered with a select and savvy new breed of solicitors legal practices basking in an entrepreneurial frenzy.

According to the www.elinked.eu Law Guru, sales training for solicitors and marketing for law firms has become a major growth industry, driven in part by the increase in the number of solicitors legal & local solicitors making the transition to solicitors online. However most of the solicitors co fail to grasp that an increase in exponential profitable turnover can only be achieved by outsourcing marketing for solicitors and solicitor training sales marketing.

Marketing MediaWatered by a flood of new online clients who are happy to spend their capital on this new breed of proactive solicitors online. The Law Guru advises that the local solicitors and solicitors legal practices who recognise that retaining the outsourced marketing for solicitors and sales training for solicitors services is what is propelling them into new and exponential profitable revenue streams from this huge growth industry.

According to the Law Guru, sales training for solicitors and marketing for law firms has become a major growth industry, driven in part by the increase in the number of solicitors legal & local solicitors making the transition to solicitors online. However most of the solicitors co fail to grasp that an increase in exponential profitable turnover can only be achieved by outsourcing marketing for solicitors and solicitor training sales marketing.

Sales Training For Solicitors Online Tips #1 Develop Your Business Looney Intelligence

Although Carl G. Jung believed, we are connected to the collective unconsciousness, a present day chartered industrial psychologist and a senior lecturer specializing in organisational development suggests we waste so much time living in the past, or in the future that we forget to live in the present moment.

For solicitors online and solicitors legal the present moment that needs to be addressed is the internet, because this offers local solicitors an inside opportunity to generate additional revenue from a huge growth industry.
Most old school lawyers and legal firms are stuck in the past. They are change resistant and from a business perspective they always adhere to conventional logic. Like it or loathe it the Internet has opened up a new frontier for additional revenue generation for legal firms and solicitors and lawyers. In its broadest context their is absolutely nothing conventional about the internet.

However when one considers marketing for solicitors the Law Guru suggests that a very high proportion of solicitors co owners and partners have become far too rational in their business growth and development decision making.

When considering marketing for law firms developing your Looney Intelligence is an AKA for out of the box business thinking.

Sales Training For Solicitors Online Tips #2 Ditch Your Doubts

In a world turned upside down by the economic crisis, local solicitors, and many a solicitors co ditched any notion of business development and business growth as they circled their wagons in a desperate effort to ride out the current economic downturn.

In relation to marketing for solicitors, the Law Guru advises every solicitors co to dump any doubts about the future of solicitors online generating exponential revenue streams from an online business presence. UK online sales increased by 40% during 2009 and this trend is set to increase significantly. Contemporary legal clients are comfortable with Internet sales and the fact that 66% of all major business buyers and decision makers now utilise a major on line search engine for their pre purchase research is a clear indicator of future trends.

Given the Internet as we know it is just under 20 years old and e-commerce sales web sites less than 15 years old this means that the next generation of solicitor and lawyer’s clients have known no other option than buying from the internet.

solicitors legal old school conservative marketing wisdom no longer applies. Today’s customers and clients are looking through search engines to identify their solicitors online. Any marketing for law firms strategy has to include solicitor training in how to ditch your doubts if you want to join the legal growth industry.

Sales Training For Solicitors Online Tips #3 Think Big

In relation to marketing for solicitors and marketing for law firms the Law Guru advises, solicitors co big thinkers conquer their doubts, because doubt leads directly to failure. One of the first lessons of solicitor training sales marketing is to educate the solicitors online to adopt a ‘Think Big Mind-Set.’

Every one of the local solicitors seeking to make the transition into the growth industry of solicitors online has to believe in their own competence and self worth. Solicitors legal need to understand that although generating additional revenue streams from an online internet presence is quite specialised it is not rocket science.

In just the same way as local solicitors and lawyers all received extensive legal training they were never really trained in solicitor training sales marketing.

In the UK there now exists a dynamic solicitor training sales marketing company assisting hundreds of legal firms to increase their sales and revenue. The Law Guru advises this organisation provide all the outsourced expertise in the growth industry of marketing for solicitors and solicitor training sales marketing. This allows all solicitors online to focus on their core business of delivering excellent legal services.

Think Big is the title of Donald Trump’s latest book. It offers a very deep insight into how even the smallest business like a local solicitors can leap above some of the major legal firms by taking an online business presence.

Marketing For Solicitors Online Tips #1 Build A Dynamic Web Site

When considering marketing for solicitors and marketing for law firms, the Law Guru strongly recommends that every solicitors co contemplating increasing revenue and profits by trading as solicitors online have to invest in a new dynamic web site.

Long gone are the days when a web site designed to be an online brochure was considered a marketing success, or when promoting local solicitors and legal firms was considered adequate for today’s online clients. All solicitors legal customers and clients have an expectation of buying from solicitors online who have clearly invested in the new online technology required to instil buying confidence from an information hungry audience.

To gain a competitive edge in the solicitors legal growth industry online the Law Guru advises that to build a dynamic web site for solicitors online should cost approximately £10,000 UK. Any less than this and I would seriously question the ability of the web design company to pre-programme local solicitors to increase their online brand awareness, generate traffic to the web site or generate any additional revenue streams from the web site.

The actual fee may be more than £10k depending on the complexity of the web site required by the solicitors co, however a £10k marketing for law firms web site is a fantastic investment for the future.

Marketing For Solicitors Online Tips #2 Search Engine Optimisation

It is a complete waste of time, effort and finance to produce the Rolls Royce of a solicitors online web site if you don’t allocate an annual budget for search engine optimisation. No sales training for solicitors programme would be complete without a search engine optimisation SEO session on SEO marketing for law firms.

I’ve witnessed many a solicitors co web site that aesthetically looked like a Rolls Royce of web site. But when analysed the web site offered nothing more than an eye pleasing brochure. Without search engine optimisation and online marketing your web site is like owning a top of the range Rolls Royce but not having the money to fill up with fuel. Like the can analogy your web site is nothing more than a stationary brochure.

Marketing For Solicitors Online Tips #3 Online Article Submission

The Law Guru advises that in relation to solicitors online one of the most immediate and cost effective online marketing strategies for a local solicitors web site is to write unique informative online articles. Every managing director or business owner I have ever consulted with views a first page listing on Google and other major search engines as the Holy Grail of marketing and increased sales.

Although after many years of disciplined legal training, which included long hours of writing court documents and briefs few solicitors and lawyers are able to benefit from the internet growth industry by writing their own articles online.

Every sales training for solicitors programme should include a session on online article submission. This is not your conventional article writing system. In fact it is light years away from conventional article writing. The primary aim is to grab a first page listing on the natural or organic first page listing of Google and the other major search engines. This is marketing for law firms service which many solicitors legal outsource.

Summary:

According to the Law Guru, sales training for solicitors and marketing for law firms has become a major growth industry, driven in part by the increase in the number of solicitors legal & local solicitors making the transition to solicitors online. However most of the solicitors co fail to grasp that an increase in exponential profitable turnover can only be achieved by outsourcing marketing for solicitors and solicitor training sales marketing.

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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