5 Online Business Tips

January 8, 2015 |  by  |  Linkedin Blog

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The harder financial times has forced many industries to rethink their businesses, becoming lean on manufacturing and some businesses have successfully reinvented themselves by transforming their business operations. Many businesses have scaled down their productions, cut down their marketing budgets and adopted strategies for reducing costs and wasteful expenditures.

A business which is based purely on the Internet for its operations is an online business, and an online business is considered to be a perfect example of a lean business model. This is because an online business can be setup in a small room and does not need huge investments in facilities and buildings. The internet is obviously the de facto medium for advertising the online business.

However businesses advertising to assist business development and growth can become complex if the right strategies are not adopted in the initial stages. Business management consultants and business consultancy firms provide the necessary guidelines in selecting the right advertising strategy that can be extremely helpful in increasing the market share of the business. One of the main objectives of advertising is to increase the reach of the product, service and the brand to a larger audience and hence advertising the business on a single website may not deliver the desired results.

Depending upon the target audience, the business should choose a mix of websites and portals to advertise itself. In addition to this, strategies such a PPC or Pay per Click and registering the business website with search engines with high rankings is also necessary. It is also necessary to use other tools like blogs and SEO techniques to increase the visibility of the business. Many business management consultants highlight the need for online businesses to reinvent their marketing and advertising strategies to widen their reach in a cost effective manner.

Businesses have also realized the need for change in business development strategies and many online businesses are increasingly asking their mangers to undergo business training courses which precisely address the needs of online businesses. The breath taking leap in business trade online has led to a phenomenal amount of online research queries for information tips.

Every savvy online business marketer knows that the greatest single benefit to be gained from having a business web site online is to establish fantastic links from other highly page ranked business web sites ideally from the same industry as yours. For any business to understand the power of free online advertising and the tangible benefits to be gained from targeting a new fee paying customer audience it is wise to understand the top 5 online business tips.

#1 Search Engine Optimisation SEO

Business management consultants are advising all their business development managers that SEO is experiencing a massive growth in keeping with the ferocity of which the internet is developing for business owners.

Many business consultancy firms now provide SEO business training courses to assist the company online professional in running an online business. Subsequently SEO consultancy is booming.

#2 Pay per Click PPC

PPC is an advertising campaign generally managed by a company online professional which forms part of running an online business.

Although PPC is implemented and paid to the major search engines many business consultancy firms and a number of individual business management consultants advise and run PPC business training courses.

Every business development manager should be advised that running a PPC campaign is like walking blindfold through a minefield. It is best left to your online professional or PPC consultancy advisor, unless you have of course graduated from several professional PPC business training courses.

Tips #3 Pay Per Results PPR

Very few business consultancy firms or business management consultants actively promote PPR as part of running an online business and the main reason for this is that very few consultancy managers and business development directors know of its existence.

As such I have yet to come across any PPR business training courses. However speak to any smart online professional and he or she will inform you that PPR is one of the best and most cost effective marketing strategies for running an online business.

#4 Writing Online Articles WOA

It is completely ineffective to be running an online business without writing dynamic key word and key phrase rich articles relevant to your business.

Just about all business consultancy firms and most online professional business management consultants promote WOA as a key stage in business development.

Given the speed with which one can post an online article to a global audience in cyberspace it is not coincidence that a number of online professional consultancy executives are running their own WOA business training courses.

#5 Article Submission Sites ASS

When advising business development directors and assisting them in running an online business many business consultancy firms and individual business management consultants prefer to keep article submission sites as one of their own closely guarded secrets.

However every online professional writing online articles knows the power and speed of getting your business article out to multiple readers and multiple likeminded business web sites lies in ASS. Submitting your articles to article submission sites also brings the added value of other web sites providing a valuable link back to your business web site.

There are one or two online consultancy agencies providing online article submission sites business training courses.


Dr. Mark D. Yates the CEO of Link Business Marketing Ltd is a global business growth specialist & #1 Linkedin Expert from over 330+ Linkedin business million members’ world-wide. As a world-class Linkedin trainer, consultant & motivational speaker he would like to help you grow your business. Contact him at: Tel: UK (0) 203 390 2013 or at: drmarkdyates@aol.com   www.elinked.eu

You can view his Linkedin profile at: uk.linkedin.com/in/drmarkdyates  

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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