12 Reasons Why I Won’t Add You To My LinkedIn Connections
Please allow me to disagree with what your subconscious might be telling you after reading the title of my article. I am neither arrogant nor egotistical.
I am the CEO of one of the world’s most professional independent LinkedIn business growth consultancies and I’m an extremely proactive professional business networker. I have the maximum number of 30,000 first level connections allowed by LinkedIn. 325+ client and associate written recommendations, which places me in LinkedIn’s ‘Platinum Recommendations Group’, and I have over 16,000 LinkedIn ‘Endorsements’.
I’ve written a couple of Linkedin consultancy books and I wrote and developed the only LinkedIn training programme in the world to receive the prestigious Pearson global academic accreditation.
As such I receive over 5,000 Invitations to connect from LinkedIn members every week, 52 weeks of the year, and have done for several years.
I’m happy to report that most of the people sending me connection invitations are really fantastic business interested people.
I do not labour under the false illusion that so many people want to connect with me because I’m some form of altruistic, all-round nice guy. Most people want to connect with me because I’m one of the most connected people on LinkedIn and because I’m a globally recognised independent Linkedin speaker they want access to my 3 levels of 39.5 million LinkedIn business professional connections.
I don’t know most of the people who seek to connect with me, but they have researched me and deem me valuable enough to connect with.
Many of my Linkedin consultancy clients, and the students who attend my LinkedIn training events ask me why I won’t connect with them. Given my reasons to not connect with some people, are the same reasons other professionals might not be accepting your invitation to connect, I was asked to write an article about the main reasons.
1: Your LinkedIn Profile Does Not Have A Professional Photograph
Your photograph on your LinkedIn profile speaks volumes about you. It a proven fact that when people view business social media profiles the very first thing their eyes are drawn to is your photograph. On LinkedIn it’s housed right at the top left hand side of your Linkedin profile. If you can’t be bothered to add a professional photograph* then as a busy Linkedin speaker I can’t be bothered to connect with you. *The only exception to this rule is when a person is involved in covert law enforcement, military, Intelligence or security operations.
2: Your LinkedIn Profile Is An Obvious Cut & Paste Version Of Your Resume Or CV
Because if this is what you’ve done, then it’s usually lazy and sloppy. Everything and everyone you need to help you grow your business, increase your sales, leads, referrals and opportunities exists on LinkedIn. You only get one chance to make a positive first impression, so treat your LinkedIn profile as you would treat your most expensive corporate advertising brochure.
3: You Don’t Have Your Full ‘Contact’ Details Listed On Your LinkedIn Profile
If I can’t find your contact details including your telephone number, e-mail address and your website URL real easily and in quick time, then you’ve lost me. Guess what? If you’ve lost me, then it’s safe to assume you’ve lost lots of other new prospective clients and customers.
4: Your LinkedIn Profile Header Title Does Not Clearly Describe Your Job Title
LinkedIn allows every member a set number of characters to describe your current job title. It’s also one of the most read sections of your LinkedIn profile. If you fail to clearly explain your job title, then from a search engine optimisation perspective it’s difficult for other members to find you by your correct job title description. Busy business owners want to know exactly what you do.
5: You Don’t Have Any Videos Or Multimedia Visuals On Your LinkedIn Profile
Given that LinkedIn is without doubt the world’s largest and most professional business social media platform, and that everything and everyone you need to grow your business exists on Linkedin, then it makes sense to invest in having a professionally designed LinkedIn profile. Adding videos and multi media presentations etc, provides a definitive professional edge over your business competitors. Look at any Linkedin consultancy specialist or LinkedIn Speakers profile to gauge how professional it looks.
6: You Have Less Than 3 Projects Listed On Your LinkedIn Profile
Viewing your ‘Projects’ allows new prospective clients and customers to immediately identify the scope of your business professionalism. You can list significant numbers of projects on your LinkedIn profile which adds kudos and credibility to your business status.
7: You Have Not Added Any Of Your 50 Allowed Skills To Your LinkedIn Profile
LinkedIn allows every member to list up to a maximum of 50 ‘Skills’ on your Linkedin profile. New prospective clients and customers frequently speed scan down your profile to ascertain your precise skills. They often do this to ensure there is a potential new relationship ‘fit’. Listing the full 50 Skills also helps you to gain increased search engine optimisation leverage. My LinkedIn profile has all 50 Skills listed including my Linkedin consultancy, LinkedIn training and LinkedIn Speaker.
8: You Don’t Have Any Client Or Customer Written ‘Recommendations’ Listed
Written ‘Recommendations’ attached to your Linkedin profile add kudos and credibility to your professional standing. Unlike the quick to provide ‘Endorsements,’ written Recommendations have to be physically written by the person recommending you. They then have to submit the recommendation to LinkedIn, who forward it to you for you to accept it, or decline it. Written recommendations add a lot of credibility weight to your LinkedIn profile.
9: You Have Less Than 500 First Level Connections Listed On Your LinkedIn Profile
Professional LinkedIn networkers are looking to expand their connection base though very meticulous research to identify which members have significant numbers of 1st, 2nd & 3rd level connections. We are so highly selective because we provide a business and connection growth consultancy for our business clients. Members who have found their way to 500+ 1st level connections usually have several million 2nd & 3rd level LinkedIn connections. If your Linkedin profile has 500+ connections then it’s a valuable asset.
10: Your LinkedIn Profile Activity Is Really Low
LinkedIn tracks and produces analytics of every member’s activity on LinkedIn. These statistics are available for every member to view and manage. These statistics are usually updated every Monday for members to view their previous week’s activities. Low levels of Linkedin profile activity dictates you are not gaining maximum leverage from your Linkedin Investment. It also reduces your search engine optimisation placement. If you are classified as a LinkedIn Speaker or are involved in delivering Linkedin consultancy or LinkedIn training then you need to be proactively posting updates and notifications out via LinkedIn.
11: You Don’t Have A Proactive LinkedIn Company Page Often Called A LinkedIn Business Page
Business social media has grabbed a significant amount of attention with its new ‘Company or Business Pages’. Your LinkedIn company page is to all intents and purposes a mini web site. Many business owners are not even creating a website for their businesses, because they are leveraging more business from their LinkedIn company page on platforms like LinkedIn. If you don’t have your own LinkedIn company page then you won’t appear too serious to the more savvy business decision making business owners.
12: Your LinkedIn Profile Does Not Inspire Confidence In Me
Old school business pitching and presenting used to be based on the ‘know, like & trust’ mentality. Once business owners got to know, like and trust a new prospect, they would do business with them. Guess what? The Internet revolution changed this mentality for a very high percentage of business owner internet users. Your LinkedIn profile should be written and crafted professionally to inspire confidence in new prospective business owner clients and customers. If you don’t have the professional writing capabilities to do this then outsource it to a LinkedIn business growth specialist consultant.
If you recognise that you have inadvertently fallen into 3 or more of my 12 points above then it’s highly likely your business social media marketing plan resembles an octopus on roller skates, lots of movement but no real clear direction.
I hope this article helps you address this.
To broaden my knowledge as the Linkedin Expert’s Expert it would help me if you let me know which things prevent you from connecting with Linkedin members who have sent you an invitation to connect?
AUTHORS BIO & CONTACT DETAILS
Dr. Mark D. Yates is a global #1LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0151 647 1716.
Email: firstname.lastname@example.org, Website: www.linkedinsign.com connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn SWAT training program
Dr. Mark D. Yates
Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: email@example.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.
Business growth is just what it sounds like. When a business gains a certain amount of success, it will subsequently... more