12 New 2013 Top Tips To Turbo Charge Your LinkedIn Profile & Grab More Business
With close to 200 million business members and 106 million unique monthly visitors, Linkedin has become the largest and most fertile business hunting ground on the planet.
However, if you want to hunt, it’s best to get to grips with the new hunting tools you have been provided with for the 2013 hunting season.
I’ve listed them under the sub titles of Top Tips below.
#1 Top Tip: New Profile Layout
In mid-December 2012 LinkedIn started rolling out their newly designed member profile pages.
At the same time Linkedin removed their third party apps which allowed you to post presentations, videos etc.
You have probably lost some information which was listed on your Linkedin profile. If your profile has not yet been updated to the new layout format, then be advised, you will lose some of your profile information.
But don’t panic…
The new profile layout is much more aesthetically pleasing and it offers every member the opportunity to proactively promote them and their businesses to 187 million plus members
(Hot Tip: the new profile layout contains significant ‘business grabbing opportunity’ changes to your previous profile.)
#2 Top Tip: Profile Video
Business promotional videos have been tipped by many to be the next biggest thing to hit the online business networking and social media platforms.
You can get the jump on most of your business competitors by placing numerous videos on your new Linkedin profile layout.
View my Linkedin profile to see where I’ve added my Linkedin profile promotional videos, and to see how you can leverage this fantastic new service.
(Hot Tip: As of January 1st 2013 very, very few people on Linkedin know about this & very few have grabbed this amazing free marketing opportunity yet. Watch out for explosive growth in Linkedin business videos.)
#3 Top Tip: Language Translations
Whether we want global business or not, the Internet and powerful online business networking groups like Linkedin have opened up a true global marketing and sales environment.
Over 63% of all Linkedin members live outside of the USA. If you want to grab overseas customers, clients or business with open arms, then you should translate your Linkedin profile into some, or all of the 19 languages Linkedin currently offers.
They have just added Danish to their list of languages serviced through their www.linkedin.com platform
(Hot Tip: Overseas clients and customers can read your Linkedin Profile in their own languages Utilising this service as one of my 2012 Linkedin marketing strategies helped me achieve approximately 90% of all of my new business leads and referrals coming from Linkedin.)
#4 Top Tip: Slide Show Presentations
As well as adding videos to your Linkedin profile you can also add your business or promotional presentations. Posting these on your profile page adds a lot of credibility to you and inspires buyer’s confidence in you.
(Hot Tip: Very few of your business competitors have listed their corporate slide show presentations in their new profile layout.)
#5 Top Tip: Photos
Don’t confuse the new facility for adding photos on your Linkedin page with the Facebook equivalent. Linkedin is the world’s largest and most professional online business networking organisation. Posting professional business related photos, relevant to your product or service offering will further enhance your Linkedin profile.
(Hot Tip: It’s no great secret that most people buy from people they know, like and trust. In online business networking circles a photo is an absolute must for your business profile. Listing other business related photos can attract other business decision makers to you.)
#6 Top Tip: Corporate Brochures
You can now list your corporate brochures, or sales and marketing flyers on your Linkedin profile. Once again this is now managed internally via Linkedin and not through one of their former third party apps.
(Hot Tip: It’s estimated that approximately 57% of people on Linkedin are business decision makers. Having your corporate brochure listed on your Linkedin profile is an added value marketing aid.)
#7 Top Tip: Business Page
Close to 3 million business pages are now listed on the Linkedin platform. They are easy to set up and when professionally developed prove to be another added value asset to your online marketing campaign/s.
(Hot Tip: Every Independent Linkedin expert I know believes that Linkedin’s Business Pages will grow exponentionally over the next few years. With approximately 187+ million members, and less than 3 million business pages there’s a good chance your competitors have not wised up to this fantastic marketing strategy.)
#8 Top Tip: Recommendations
Written recommendations listed on your Linkedin profile build trust and inspire confidence in prospective buyers. These should not be confused with Linkedin Endorsements listed below. Written recommendations only have value to your professional online business profile if they are genuinely written by actual customers, clients or associates you have provided products or services to.
(Hot Tip: If you are soliciting written recommendations from clients or customers for your Linkedin profile, ask them to include one or two search engine optimisation SEO key words or phrases relevant to you and your business. These will help drive you up the online search engine rankings.)
#9 Top Tip: Endorsements
In just a few months since Linkedin launched this new client member Endorsement service they have already listed over 550 million Endorsements on Linkedin profiles.
This is an excellent added value marketing facility which, when not abused is a very powerful method for your peers to promote you and your professional skills and expertise on Linkedin.
(Hot Tip: There is speculation among the independent Linkedin movers and shakers that endorsements will soon be linked to search engine optimisation on Linkedin. Treat your endorsements with the same professional approach as you do with your written recommendations above.)
#10 Top Tip: Join New Groups
During the new year of 2013 you should seize the opportunity to cull some of your less than productive Linkedin groups, or simply join one or more of the more productive groups, like the Linkedin; Black Belt POWER Networkers group.
(Hot Tip: Savvy Linkedin business growth specialists utilise Linkedin’s groups to position themselves as specialists or experts in their specific business sector. Once your group peers’ accept you and your expert status you will see a huge increase in business referrals from your group members.)
#11 Top Tip: You Are Not Alone
Irrespective of the huge business growth opportunities offered, getting to grips with online business networking and business social media is understandably not for everyone. Most realise that it works, and most understand the benefits are there to be grabbed just like low hanging fruit.
However many business owners don’t have the technical skill sets, or the time or inclination to develop their own online marketing campaigns and prefer to outsource this marketing service.
If this is you, then visit www.elinked.eu for all the business social media and Linkedin help you will ever need.
(Hot Tip: When you visit www.elinked.eu be sure to book mark the website or add it to your favourite web sites as they offer lots of free stuff relating to Linkedin and how to grow your business through it. They also offer you referral & introduction fees for successful introductions to new clients.)
#12 Top Tip: Invest more time into Linkedin.
Most of the smart successful people I know on Linkedin allocate a short period of time every day to Linkedin marketing activities. 15 minutes every day offers far more tangible benefits than investing 2 hours once a week.
Adopting this ‘every day’ short time frame concept dictates you keep your finger more firmly on the pulse of your Linkedin online marketing strategies. You tend to miss less, and your response time to presented daily business opportunities is obviously heightened.
(Hot Tip: Business success has a lot to do with the power of association. The smartest business owners will be quick off the mark – the ability to make quick decisions and not to procrastinate is one key success indicator.)
I hope this helps.
Dr. Mark D. Yates
Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: firstname.lastname@example.org, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.
Business growth is just what it sounds like. When a business gains a certain amount of success, it will subsequently... more