10 Things Your Social Media Consultant Should Be Telling You

A strong internet presence is quickly becoming a necessary fuel of business growth. Posting on social media is an important marketing tool. Our website, LinkedIn sign, has a large amount lot of detailed information available regarding LinkedIn consultancy and LinkedIn training, but it can be a lot to take in… so here I’ve got a list of 10 important things that your Social Media consultant should be telling you:


  • Profile:

To make your profile get as many views as possible, you can use techniques such as SEO to ensure it appears on as many relevant searches as possible. You can hire a LinkedIn expert or get LinkedIn training to help you with profile writing if you want to boost your profile’s traffic.

  • Regular Updates:

You never know which update will catch the right person’s attention, so make sure you post interesting content regularly. Also, you don’t want to lose interest by not posting or interacting with people enough. A LinkedIn consultancy team will tell you not to post too frequently because you might be considered spam and either taken down or you’ll lose contacts.

  • Images:

I’m sure you’re aware that a picture can make the difference between someone clicking and scrolling past. So when posting updates on any social media site, images need to be included. Of course, the image shouldn’t be too misleading, but it still needs to be something that will capture interest.

  • Not just advertising:

Any LinkedIn expert like Dr Mark D Yates would tell you, when you’re posting updates it doesn’t just have to be business related. In fact, being solely business related might be a mistake. You can post interesting or trending articles to capture interest. Once they’re interested in your content, then they’ll likely be interested in you.

  • Use sponsored updates and posts:

You can pay to have your post appear in people’s newsfeeds, which can be targeted to a specific demographic (location, gender, age etc.) Think carefully about how your post will be received by your targeted area – would you be compelled to click it if it appeared in your newsfeed?

  • Connections/friends/followers:

You can target specific people on social media sites, especially LinkedIn, whose targeting system is unparalleled in the realm of digital advertising. It goes without saying that your networks should be filled with the types of people who would be interested in you. You can hire a LinkedIn expert to find leads for you, so that you can add useful contacts and expand your network.

  • Company page:

On most social media sites, such as LinkedIn and Facebook, you can create a page specifically for your company. Having a following on your company page can, as with your personal profile, increase your business’s online presence significantly. Here, you can post regular reminders of offers your company is running, or draw attention to different sections of your website. LinkedIn training can help you learn how to manage your LinkedIn company page, so that you can ensure that updates are regular and relevant enough to generate interest.

  • Messaging people:

A LinkedIn consultancy firm should tell you of the importance of interacting with people. After all, why would they show an interest in you if you haven’t shown any interest in them? Keeping up a conversation with them every once in a while at least will build up relationships. Don’t let people forget about you!

  • LinkedIn premium:

There are many benefits to upgrading to premium. Sticking to a free LinkedIn account can get you great results, so it’s really not a necessity to upgrade. However, with a premium account, you can see everyone who has viewed your profile, not just the top 5 as with a free account. You can also conduct more detailed, unrestricted searches. However, it might be difficult to use the premium features to their full potential if you’re not experienced with LinkedIn; you can hire a LinkedIn expert to take you through all of the basics so you can leverage Linkedin to its maximum potential.

  • Accounts on more than one social media site:

You’ll find different audiences on different social media sites, so you’ll have to adjust your strategy slightly when posting in each one. Some sites, such as Twitter, have a limit to the post length, so you have to be as concise as possible.

So, if you’re following these 10 tips, you really can’t go wrong. You can hire a LinkedIn expert or LinkedIn speaker via our LinkedIn consultancy so that you can squeeze all of the benefits out of LinkedIn and have your business grow even further.

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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