10 Reasons Why People Don’t Join Business Social Media Contact Networks

March 26, 2013 |  by  |  Linkedin Blog

A business ‘decision maker’ contact list is vital to propel a low cost sales & marketing plan seeking to achieve exponential long term sustainable business growth.

Therefore, it’s quite incredible that many business owners fail to recognise the benefits of gathering business contacts from business social media networking groups like Linkedin.

In 2011-2012 I conducted extensive business social media networking research for a business client, part of which included identifying why people don’t join business-networking groups.

QuestionYou may be familiar with the phrase: “It’s best to take two paces back in order to take one pace forward in business.”

On that basis the following list contains 10 reasons why people don’t join business social media contact networks. This information is essential so that every business owner can differentiate between a corporate network & a small regional business-networking group, & so every new business contact can capitalise on the added value of their contact network.

10 Reasons Why People Don’t Join Business Social Media Contact Networks.

  1. Most business owners are too lazy to contact network.
  2. No perceived need for business social networking.
  3. No desire to join small business networking.
  4. Many consider the associated costs of joining a corporate network as too restrictive.
  5.  Many are put off because of the inconvenience of travelling to a network contact venue.
  6. Many have a fear of pitching their services or products to other business contacts.
  7. Most feel attending a contact network event with 25 business people only allows you to speak to 4 or 5 others.
  8. Many exhaust the groups business contact and business opportunities quickly and become bored.
  9. Many business people are IT technophobe and get stressed about establishing new business contacts.
  10. Most perceive contact networks to be an all time consuming endeavour.

Ask any elinked business manager for their response to the above negativity list and he or she will offer you the following information.

1. Most Business Owners Are Too Lazy To Contact Network

Fundamentally all business owners know that business social media networking is a cost effective way of generating new business opportunities. However many believe that the time it takes to register on line or to attend corporate network regional events affects their normal working schedules.

www.linkedin.com have made the process of online registration an easy to use facility for every new member. Most members can join online with a basic information profile in under 60 minutes. An added value attached to this is it gives each business member an immediate presence.

No waiting for a business contact manager acceptance. Easy Linkedin business networking editing facilities and simple Linkedin contact network formats take away the ‘laziness’ negative that currently exists.

2. No Perceived Need For Business Social Networking

All business contacts can only benefit from networking if they recognise a benefit in doing so. Many may have tried varying levels of contact networks, but feel that the need to attend does not outweigh the benefits.
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TIP: Business Networking provides impressive returns on investment, with one in five SMEs (20%) stating they made more than £10,000 from networking in the past year. Almost half (44%) made more than £1,000. A recent survey revealed that business networking accounted for 79% of all new business sales. (source: infinet.com)

Linkedin have designed their portfolio of services to ensure that each individual business owner benefits from the ability to network through its online platform. The structure of the Linked business provides immediate benefits with close to 200 million business member contacts world-wide.

3. No Desire To Join Small Business Networking

Currently the perceived contact network environment created by ‘contact networks, networking clubs and corporate network organisations’ has alienated a number of business contacts who have no desire to join, as they feel that the formats and operational content create an arena that is unfamiliar and unfriendly.

www.linkedin.com have structured their business in a way that creates a friendly, open and honest environment whether it is online or at regional meetings.

4. Many Consider The Associated Costs Of Joining A Corporate Network As Too Restrictive

The cost of joining either an online or regional business social networking community, for small businesses, can be deemed as excessive compared to the perceived benefits of the contact network. For a new business contact trying to find out how much it costs to join is difficult. Sometimes advance access to information is restricted by the need to actually attend an initial meeting where sales tactics are utilised to get you to join.

The professional networking group BNI is an example – the joining fee for a business contact is not easy to find on their website and currently approximate costs are as follows:*

Joining Fee (one off payment) £100.00 + VAT (additional £17.50 if your business is not VAT registered)*
Annual Membership Fee £400.00 + VAT (additional £70.00 if your business is not VAT registered)*
Monthly ‘Breakfast’ Fee £42.00 (£504 per annum)*
Total investment: £1,004 (for your first year)*
*Approximate price guideline only. Check with BNI for current prices.
A quarter (25%) of small business owners say they spent more than £1000 on networking over the last year, with a further 26% paying between £100 and £499 (source: infinet.com)

5. Many Are Put Off Because Of The Inconvenience Of Travelling To A Network Contact Venue

Every business networking manager I know advises that most regional contact network meetings tend to be held in central points close to the particular region in question. For some small business networking members it is not an issue, but for a number of business contacts it can take up valuable time in travelling to and from business social networking meetings especially if they are held on a weekly basis.
When asked when they prefer to attend such events, 27% said at breakfast, 25% liked evenings, 13% chose lunchtime, and 34% were happy networking anytime of the day (source: infinet.com)

6. Many Have A Fear Of Pitching Their Services Or Products To Other Business Contacts

One business contact manager states, that the ‘pitching’ or ‘promotion’ of your business products or services by any new business contact is deemed to be an acceptable part of your involvement with most small business networking groups. This for some is an easy exercise and a confident business contact ‘pitch’ is certainly a great way of enhancing your corporate network and business opportunities.

However a lot of business contacts experience a ‘networking fear’ of presenting to a room full of strangers. This not only inhibits their ability to endorse their businesses, but is a main reason for not joining a business social networking event in the first place.

7. Most Feel Attending A Contact Network Event With 25 Business People Only Allows You To Speak To 4 Or 5 Others

Current perception of business contact networks is that established contact network members ‘stick together’ and are very difficult to interact with. A new business contact tends to only communicate with the new members or with members who are seated in their immediate vicinity.

8. Many Exhaust The Groups Business Contact And Business Opportunities Quickly And Become Bored

Our business manager advises that the contact network method for business owners who are good communicators will soon exhaust the small business networking groups business potential, and even though you have made initial contact with all network members, the benefits of attending every corporate network meeting become less appealing.

“ I tried BRE (Business Referral Exchange,) for a while but realised even with 40 people, once I had pitched my wares to them for a few weeks it was all said. Nothing was new anymore”. (Source Teneric Business Forums)

9. Many Business People Are IT Technophobe And Get Stressed About Establishing New Business Contacts

With business social networking and contact networks growing at an alarming rate, the need for a business owner to have a business presence in both sectors is paramount. Many a new business contact has a website presence that provides an online brochure to potential customers; however the need to network your business via online facilities is still causing problems with business owners.

The time and complex online form filling to register and profile your business can be daunting, and for individuals who are not IT literate, sometimes impossible.

10. Most Perceive Contact Networks To Be An All Time Consuming Endeavor

Many a business networking manager will inform you that the combination of an online contact network and a business social networking ‘hard group’ meeting must be a very time consuming activity for every new business contact.

In reality any business contact joining an online corporate network, and also attending a small business networking ‘hard group’ uses up very little time each month. If you adopt a very proactive mind-set with your business contacts then your business can be poised for exponential growth.

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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