10 Marketing & Sales Training Secrets for Lawyers & Solicitors

October 15, 2013 |  by  |  Linkedin Blog

Change is imminent within the UK legal profession. Marketing for lawyers and sales training for solicitors are two key factors which every lawyer solicitor has to embrace if he or she, or their legal firm wants to capitalise from a growth industry.

The Law Guru advises that the new Business Art Of War battle lines will be drawn in the sand in relation to every aspect of business development for every top lawyer & solicitor.

The following 10 legal services secrets map out the best route to market for every lawyer UK to ensure the legal practice benefits from exponential and profitable long term sustainable business growth.

growth plantThese growth industry secrets are only provided by one or two outsourced specialist legal providers. I have frequently consulted with the most successful of these two companies and have no problem stating for the record that the company I am outlining provides their marketing for lawyers & sales training for solicitors for hundreds of UK legal firms and local solicitors.

Marketing For Lawyers & Sales Training For Solicitors 10 Growth Industry Secrets #1

Sales Training & Relationship Management

At a time when the UK legal profession is entering a period of significant change, it is essential that every lawyer solicitor has an effective and proactive sales training for solicitors strategy. However the Law Guru suggests that given just about every top lawyer has limited, if any sales and marketing business academic qualifications, it is accepted practice to outsource this service.

Every lawyer UK, should be aware that the key issue is to ensure that the sales training and relationship management is actually outsourced to a firm who only specialise in providing this service for the legal profession. Never make the mistake of outsourcing these services to a generic business marketing firm as you will fail as a growth industry legal practice.

Legal firms outsourcing these specialist services report significant savings for their practice or partnership. They also praise the added benefit of being able to focus on their core business, safe in the knowledge that their outsourced partner is taking care of all sales, marketing and training activities.

Marketing For Lawyers & Sales Training For Solicitors 10 Growth Industry Secrets #2

Employer Protection Scheme

Every lawyer solicitor should be aware of the added value of an insurance and delegated claims handling facility specifically designed to provide respondent employment teams with the capacity to offer their clients an employment disputes insurance.

The Law Guru suggests you don’t need to be a top lawyer to recognise the benefits and added value of adding this outsourced service to your client portfolio. Even an individual lawyer UK can now offer this professional service with confidence.

Marketing For Lawyers & Sales Training For Solicitors 10 Growth Industry Secrets #3

Commercial Protection Scheme

The Law Guru advises that every lawyer solicitor should give serious consideration to offering a legal expenses insurance and claims handling facility. Every lawyer UK should be aware that a commercial protection scheme is specifically designed to provide cover for a client’s legal expenses that could arise from contract disputes, or compliance and regulation matters. A lawyer solicitor is authorised to handle the claims under their policy. Just about every top lawyer offers this added value service.

Marketing For Lawyers & Sales Training For Solicitors 10 Growth Industry Secrets #4

Direct Sales

Every top lawyer wanting to capitalise on any growth industry sector will have to embrace sales training for solicitors and in particular direct sales. Your outsourced sales and marketing partner can provide direct sales sessions that will result in quality appointments for your fee-earners to meet prospective business clients.

The Law Guru recommends that by outsourcing this professional service every lawyer solicitor will save significant amounts of revenue which will have a positive impact on their business bottom line.

Marketing For Lawyers & Sales Training For Solicitors 10 Growth Industry Secrets #5

Financial Strategic Planning & Funding

Your marketing for lawyers & sales training for solicitors outsourced partners should have the expertise and funding mechanisms to assist with all your lawyer solicitor partnership reorganisation and exit strategies required to resolve your capital requirement issues.

From a business development and growth perspective, every lawyer UK can take comfort that the conventional worries associated with the financial planning & funding for most businesses are taken care of by your trusted outsourced partners. The Law Guru suggests that the added value of this service to any top lawyer seeking business growth should be self explanatory.

Marketing For Lawyers & Sales Training For Solicitors 10 Growth Industry Secrets #6

Health & Safety Consultancy

The Law Guru advises that it is rare for a small legal practice, or an individual lawyer solicitor to provide a number of bespoke Health & Safety services which can be combined with your existing legal services to enhance your client offering.

By partnering with your preferred outsourcing sales and marketing partner, every lawyer UK can offer this health and safety profitable service to business clients.

Marketing For Lawyers & Sales Training For Solicitors 10 Growth Industry Secrets #7

Brokers & Accountants

Your Marketing For Lawyers & Sales Training For Solicitors Outsourced Partners

Your outsourced sales and marketing partner should be able to assist in the provision of reciprocal arrangements with brokers, accountants and others to sell your services and products. All of these arrangements can lead to the identification of complimentary income generation streams which will lead toa positive impact on your lawyer solicitor practice bottom line.

Marketing For Lawyers & Sales Training For Solicitors 10 Growth Industry Secrets #8

Offline Marketing Support

Any outsourced sales and marketing partner should work closely with your solicitors marketing team to identify the right market to target. They should also offer help and support every lawyer solicitor and lawyer UK by providing quarterly client newsletters, seminars, and promotional literature.

The Law Guru suggests every top lawyer should understand the core benefits of offline or conventional marketing as it is generally known. These benefits include but are not limited to market and brand awareness which is vital for every Solicitor, soliciters, lawyer uk and top lawyer.

Marketing For Lawyers & Sales Training For Solicitors 10 Growth Industry Secrets #9

Online Marketing Support

Every lawyer solicitor looking to achieve business growth is advised by the Law Guru to give serious consideration to online marketing support. Your outsourced partner will be best placed to offer the in-depth knowledge to get the most bang for your online marketing spend.

If I were to advise you that writing lawyer UK or top lawyer specific articles to post online, you might be surprised to learn that this is one of the most effective and one of the quickest methods for raising your corporate profile and brand awareness.

It is important for every Solictor to understand the complexities of online article writing for example this is one of the only media outlets were it is not only important but critical to include spelling mistakes in your articles. You may have noticed how I spelt solicitors (i.e. soliciters) incorrectly in the above secrets paragraph number 8. This was a deliberate error designed to attract the attention of online search engines.

Quite simply we live in the age of people wanting everything now. In internet terms this means that prospective customers conducting an online search for your services might type in the key word solicitor or solicitors into Google. Hopefully if your outsourced marketing partner has done their job your law firm name will appear in the rankings.

However many people are in too much of a rush online that they spell key search words incorrectly. Thousands of prospective lawyer solicitor customer’s type in the incorrectly spelt key word soliciters,. If you don’t have this soliciters, word spelt incorrectly in your article or web site script, then you are missing out on over 8,000 prospective new customers every month.

Marketing For Lawyers & Sales Training For Solicitors 10 Growth Industry Secrets #10

Business Growth & Development Support

The Law Guru suggests that most solictors are far too busy providing the legal services they have been professionally to deliver to focus on growing their business. Every lawyer solicitor should follow the example taken by just about every top lawyer which is to retain the services of a professional sales and marketing outsourced partner to deliver business growth and support to the busy Solictor and lawyer uk.

This allows every busy solicitor and lawyer to focus on their core activities safe in the knowledge that their business growth and development is being driven and carefully monitored by their outsourced partner.

Summary:

Change is imminent within the UK legal profession. Marketing for lawyers & sales training for solicitors are two key factors which every lawyer solicitor has to embrace if he or she, or their legal firm wants to capitalise from a growth industry. The Law Guru advises that the new Business Art Of War battle lines will be drawn in the sand in relation to every aspect of business development for every top lawyer & solicitor.

Dr. Mark D. Yates

Dr. Mark D. Yates is a global #1 LinkedIn consultancy business growth specialist, LinkedIn speaker, LinkedIn Sign & LinkedIn training instructor & CEO of Link Business Marketing Ltd. If you need to hire a LinkedIn expert to help you gain profitable business growth, contact him. Tel: UK 0203 390 2013 Email: drmarkdyates@aol.com, connect with him on LinkedIn & Twitter You can view & download his dynamic independent LinkedIn training program at: linkedinswat.co.uk.

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